WHERE: REPRESENTATIVE CONFERENCE ROOM - SEE MAP / FLOOR PLAN

Join architectural photographer Joe Fletcher for an in-depth, classroom-style workshop that offers a rare look behind his creative and technical process. Using real-world examples from recent shoots, Joe will walk attendees through his approach to photographing spaces - from scouting and composition to determining the perfect timing for an image.

The session will include a glimpse into Joe's post-production workflow. He'll share his retouching onilosoony and tecnniques, demonstrating now ne orings architectural imagery to life through thoughtful processing and will also invite a selection of attendees to share their own work for live retouching demonstrations.

Location: TBD

Feedback is essential for growth. In this workshop, Chicago-based photographer Kendall McCaugherty leads an open critique session where photographers can present their portfolios, receive constructive feedback, and hear fresh interpretations of their work. Through constructive feedback and open dialogue, participants will gain new perspectives on their work, pushing them forward both creatively and professionally.

WHERE: EXECUTIVE CONFERENCE ROOM - SEE MAP / FLOOR PLAN

Licensing should be easy to explain and simple for clients to understand. This workshop introduces a simple licensing structure that aligns pricing with the value clients receive and equips participants to define licensing costs, apply quantity-based pricing, and set practical terms that protect their value and intellectual property.

Building on that foundation, we'll explore how to generate additional revenue through vendor lists by learning about the different types of lists, strategies to procure them, and step-by-step methods to turn them into reliable income.

By the end, participants will walk away with a framework that simplifies licensing conversations, builds client trust, and creates sustainable revenue opportunities through more vendor relationships.

OFFSITE
Registration Only

WHERE: REPRESENTATIVE CONFERENCE ROOM - SEE MAP / FLOOR PLAN

Registrants Only

For those who want to go deeper than the technical, this intimate luncheon with Joe Fletcher offers a rare opportunity to explore the “why” behind the work. Limited to just 12 attendees, this two-hour gathering is designed as an open-format conversation about the creative decisions that guide his work, the philosophies that shape his vision, and the challenges he’s faced over the years. Whether you're curious about client relationships, creative ruts, artistic evolution, or the business side of architectural photography, this is your chance to ask.

Lunch will be served in a relaxed setting to encourage real connection, honest dialogue, and meaningful insight. Ideal for photographers who want to engage more personally with Joe’s perspective and deepen their own approach to the craft.

WHERE: LIBERTY CONFERENCE ROOM - SEE MAP / FLOOR PLAN

Step away from structured client work and into a relaxed, imaginative space designed for exploration. In this 4-hour workshop, Stephen and Kristen Karlisch will guide a small group of photographers in using tabletop setups as your canvas - working with florals, props, and creative lighting to transform simple scenes into expressive images.

This workshop isn’t about perfection. It’s about experimentation, mood, and play. You’ll practice adapting your lighting - natural, strobe, or continuous - to smaller compositions, learning how to create depth, atmosphere, and storytelling in a fresh context.

Whether you’re seeking new ideas for your portfolio, inspiration for fine-art projects, or simply a creative reset outside of your usual workflow, this workshop offers space to recharge, experiment, and expand your vision as a photographer.

WHERE: Offsite
Workshop registrants only

In this half-day and high-energy workshop, Ema will demonstrate how she evaluates light, form, and flow within a space. You’ll observe her in action as she works through composition, timing, and storytelling, offering insight into both her technical and intuitive choices. During this session, the group will also be provided a glimpse into the post-production workflow.

Whether you’re looking to refine your vision or learn how to push creative boundaries, this workshop promises an inspiring look behind the curtain at Ema’s approach to photographing architecture

WHERE: EXECUTIVE CONFERENCE ROOM - SEE MAP / FLOOR PLAN

This workshop explores the two cost-sharing models in the AECI industry, Traditional and Modern, along with the psychology behind why organizations choose (or decline) to participate in cost shares.

Attendees will learn the benefits and challenges of each model, practical strategies for implementation, and methods for fostering cost share participation across architects. designers. contractors. manufacturers. suppliers. and subcontractors

This workshop will cover a best-practices checklist going over legal agreements, timing, deposits, delivery, invoicing, and licensing structures that will help participants set expectations, protect their value and IP, and ensure smooth multi-party projects.

WHERE: GUADALUPE ROOM (UNDER STAIRS) - SEE MAP / FLOOR PLAN

Come get your badge, meet all of your fellow attendees, and even get your headshot taken at our registration event! Drinks will be provided from 6-8pm.